574-289-6511 info@goffheating.com


You may have encountered advertisements from many HVAC companies claiming to offer a “free” furnace. While this may seem appealing at first, the truth behind these offers is more deceptive than it seems.

We aim to clarify these practices and give you the knowledge to make informed decisions when selecting a company to install a new heating and cooling system. Regrettably, in the HVAC industry, deceptive practices are not unusual and “free” furnaces are not what they seem.


  • Hidden Costs: The cost of the supposedly “free” furnace is frequently concealed within the total package price. Essentially, the cost of the entire system and labor charges are inflated to compensate for the “free” furnace, which means, in some instances, you won’t save money at all.
  • Qualification Requirements: In order to get a furnace “free,” customers may need to fulfill specific fine print criteria, such as buying an expensive high-efficiency air conditioner or committing to a long-term maintenance contract for both the furnace and air conditioner.
  • Low-Quality Furnaces: An HVAC business may provide lower-quality furnaces as “free” offerings, and these may not efficiently meet your heating requirements. Consequently, you could experience higher utility bills and frequent repairs, ultimately leading to higher long-term costs.
  • Upgraded Furnace Options: While the basic furnace model may be presented as “free,” salespeople might encourage customers to purchase more advanced HVAC equipment or a higher-priced new furnace model by highlighting improved efficiency or additional features.
  • High-Pressure Sales Tactics: Once a customer expresses interest in the special offer to get a “free” furnace, the sales representative may employ high-pressure sales tactics to encourage an immediate decision. For example, they might imply that the offer has a limited timeframe or that prices will soon rise.


To protect yourself from potentially deceptive tactics when dealing with offers to get a “free” furnace, it’s crucial to:


  • Read Contracts Thoroughly: Carefully review all contracts and agreements before signing them to ensure you receive the best deal. Make sure that all terms, conditions, and price are clearly and explicitly stated before committing to a purchase.
  • Get Multiple Estimates: Obtain cost estimates from multiple companies to compare both prices and HVAC equipment offerings.
  • Ask Questions: Seek clarification on any aspects of the offer that are unclear, particularly concerning costs, hidden fees, qualifications, and full factory warranty coverage.
  • Read the Reviews: Before making a decision, search on social media and read Google reviews to verify the reputation of the company. Look for a company that is known for honesty, standing behind their work, and treating their customers well.
  • Take Your Time: Avoid making rushed decisions; take the time to thoroughly understand the proposal and compare the estimate to offers from other companies.


At Goff Heating and Air Conditioning, we are dedicated to transparency and honesty in our interactions with customers. We firmly believe that trust forms the cornerstone of any successful customer relationship, and we strive to establish and maintain that trust through our actions. Here’s what distinguishes us:

  • Upfront Pricing: We believe in offering transparent pricing right from the beginning. When you receive an estimate from us, you can trust that it encompasses all the necessary costs you’ll pay without any hidden fees.
  • No Deceptive Offers: We do not participate in deceptive promotions such as “free furnace” offers. Instead, we provide competitive pricing for top-quality heating and cooling systems and installation services.
  • Honest Recommendations: Our expert comfort advisors will assess your heating and cooling needs accurately. We will recommend the most suitable and energy-efficient systems that align with your budget and requirements. We will provide you with the information to make an informed decision about what would work best for your budget and your future needs.
  • Education and Information: We dedicate the time to educate our customers about the available options. You will receive detailed explanations about various heating systems and air conditioners, including their features, anticipated performance, and energy efficiency.
  • Customer Satisfaction: Our primary focus is on providing exceptional customer service and ensuring your complete satisfaction. We firmly back the quality of our work and are readily available to address any concerns you may have.


When it comes to your heating and cooling needs, you deserve a contractor that prioritizes your best interests. At Goff Heating and Air Conditioning, we are committed to delivering reliable, efficient, and affordable solutions. Bid farewell to deceptive offers and hidden costs – choose honesty, transparency, and exceptional service quality.

At Goff Heating and Air Conditioning, we firmly believe in honesty, integrity, and transparent pricing.

Contact us today for a free, straightforward quote on your heating and cooling needs, and discover the difference of working with a company that places integrity above all else.